About CRM always write such incomprehensible language, as if it is a hadron collider, but in fact it is just a program for business management. True, very smart – so much so that it helps to increase profits by 40-50%, reduce costs and twice as fast processing of applications.
CRM implementation – one of the major steps in the launch of the business, allowing to organize the sales department and automate internal company processes. CRM stands for customer relationship management – a functional tool for enterprise customer relationship management.
How does a CRM system work?
The definition or acronym CRM stands for Customer Relationship Management. CRM, by automating processes, helps to build a dialogue with the customer more effectively, avoid mistakes in the work and as a result sell more to him.
What does it look like in CRM? Imagine an Excel spreadsheet with your customer base, but only when you click on a customer’s name does it open a handy card that contains the entire timeline of your work with them, from the first call to the purchase. Here you can listen to the calls, look at the history of purchases, create documents on a template, write emails or sms, and set tasks.
When a customer calls you, the CRM prompts you to open his card, and you immediately greet him by name. Even if the customer has been previously handled by another manager, you can easily answer his questions without any “I’ll clarify and call him back”. CRM can send an SMS message to the customer informing him of the order status and reminding him of the appointment. As a result you save time, both yours and the client’s. And as a result, making them more loyal and in a buying mood.
Everything you need to work with the customer is accessible through a single window in his card, you don’t have to switch between programs.
The definition or abbreviation of CRM stands for Customer Relationship Management, that is “customer relationship management”. CRM, by automating processes, helps to build a dialogue with the customer more effectively, avoid mistakes in the work and as a result sell more to him.
What does it look like in CRM? Imagine an Excel spreadsheet with your customer base, but only when you click on a customer’s name does it open a handy card that contains the entire timeline of your work with them, from the first call to the purchase. Here you can listen to the calls, look at the history of purchases, create documents on a template, write emails or sms, and set tasks.
When a customer calls you, the CRM prompts you to open his card, and you immediately greet him by name. Even if the customer has been previously handled by another manager, you can easily answer his questions without any “I’ll clarify and call him back”. CRM can send an SMS message to the customer informing him of the order status and reminding him of the appointment. As a result you save time, both yours and the client’s. And this means that you make them more loyal and more inclined to buy.